Columbia Business School, New York, NY USA

Ph.D. in Marketing, 2023 (expected)

M.Phil. in Marketing, 2021

Bilkent University, Ankara, TURKEY

M.S. in Industrial Engineering, 2012

B.S. in Industrial Engineering, 2010



Substantive: Creativity, Ideation, Innovation, Consumer Wellbeing, Recommender Systems, Quantitative Marketing Research

Methodological: Empirical Models, Optimization, Machine Learning, Text Mining, Representation Learning, Unstructured Data


Sozuer, S, Carpenter, GS, Kopalle, PK, McAlister, LM, & Lehmann, DR (2020). The Past, Present, and Future of Marketing Strategy. Marketing Letters (31): 163–174. [Paper]


A Recipe for Creative Recipes: An Ingredient Embedding Approach, with Oded Netzer and Kriste Krstovski (Job Market Paper) [Paper]

  • Shankar-Spiegel Dissertation Proposal Award, Marketing EDGE, 2020
  • ISMS Early Stage Research Grant, INFORMS Society for Marketing Science, 2020

The Newsvendor Problem with Multiple Inputs Under a Carbon Emission Constraint, with Ulku Gurler and Emre Berk


Embedding-based Diet Specific Food Recommendation, with Oded Netzer and J. Jeffrey Inman

Asymmetries in Cultural Diffusion, with Olivier Toubia


  • Deming Center Doctoral Fellowship, Columbia Business School, 2022

  • Lead Teaching Fellow, Columbia Center for Teaching and Learning, 2021-2022

  • Luxury Education Foundation Award, Columbia Business School, 2021

  • ISMS Doctoral Consortium Fellow, INFORMS Society for Marketing Science, 2020 and 2021

  • Shankar-Spiegel Dissertation Proposal Award, Marketing EDGE, 2020

  • ISMS Early Stage Research Grant, INFORMS Society for Marketing Science, 2020

  • NLP and ML Support Grant, Columbia Business School, 2019

  • Paul and Sandra Montrone Doctoral Fellowship, Columbia Business School, 2018 and 2019

  • Graduate Study Fellowship, TUBITAK (The Scientific and Technological Research Council of Turkey), 2011-2012

  • Academic Excellence in M.S. Studies, Bilkent University, 2011

  • Superior Merit Fellowship, TEV (Turkish Educational Foundation), 2008-2011


Data Science Day, Columbia University, April 2022

A Recipe for Creative Recipes: An Ingredient Embedding Approach

Haring Cyber Symposium, Indiana University, April 2021

A Recipe for Creative Recipes: An Ingredient Embedding Approach

INFORMS Annual Meeting, November 2020

A Recipe for Creative Recipes: An Ingredient Embedding Approach

Marketing Science Conference, Duke University, NC USA, June 2020

A Recipe for Creative Recipes: An Ingredient Embedding Approach



Teaching Assistant, Columbia Business School

  • Marketing Core (MBA)

Oded Netzer, Fall 2021

Olivier Toubia, Fall 2019

  • Foundations of Innovation (EMBA)

Olivier Toubia , Spring 2020, Summer 2021, Summer 2022

Melanie Brucks, Spring 2021

  • Digital Marketing (MBA)

Kinshuk Jerath, Spring 2021, Fall 2021

  • Pricing Strategies (MBA)

Asim Ansari, Spring 2021

  • Intensive Applied Research (MS)

Malia Mason, Summer 2020, Fall 2020

Teaching Assistant, Emeritus - CBS Executive Education Online Program

  • Digital Marketing Intensive Program (EMBA)

Kinshuk Jerath, Fall 2021

Junior Instructor, Columbia University, School of Professional Studies

  • Entrepreneurship & Innovation: New Product Development (Pre-College)

Michelle Greenwald, Summer 2018

Teaching Assistant, Bilkent University

  • Quantitative Methods in Supply Chain Management

Aysegul Toptal, Fall 2010, Fall 2011

  • Pricing and Revenue Management

Alper Sen, Spring 2011, Spring 2012


Event designer and moderator (as Lead Teaching Fellow), Columbia Business School

  • Guest speakers in MBA classroom (panelists: Kinshuk Jerath, Melanie Brucks), Spring 2021

  • Teaching Assistantship: Expectations, Challenges and Best Practices, Fall 2021

Event speaker, Columbia Center for Teaching and Learning

  • Intercultural Pedagogy Now: Instructor Perspectives, Spring 2021

Teaching Development Program participant, Columbia Center for Teaching and Learning

  • Learning Community: Teaching with Embodied Knowledge, Spring 2022

  • The Essentials of Teaching and Learning Seminar (Creating an Inclusive Course Climate, Backward Design and Learning Objectives, Active Learning, Assessment & Feedback), Fall 2021

  • Microteaching Workshop, Spring 2021

  • Evidence-Based Teaching in Science and Engineering Seminar, Spring 2021

  • Inclusive Teaching Seminar, Spring 2021

  • Inclusive Teaching: Supporting all students in the college classroom, Spring 2021

(edX Verified Certificate: 97c1fd1331bd4a069cfdb7759ad9d2bc)


Product Marketing Manager, Consumer Electronics and SDA, Vestel, October 2012 - March 2017

  • Identified market potential for product concepts, and coordinated with the product managers, in-house production team and/or suppliers as well as sub-brand managers in developing new products (e.g., introduced Vestel Desibel product line – which translates to “Sibel at Vestel”)

  • Developed positioning and messaging to differentiate products in the market and created 360° marketing plans for product launches in coordination with the marketing communication team (e.g., product placement -

  • Executed pricing strategy and promotional campaigns to manage product profitability and commercial success

  • Developed proposition messaging and provided insights to stakeholders (i.e., sales teams in direct and indirect sales channels) on key differentiators of the product

  • Developed retail design strategies to improve customer engagement (e.g., in-store display -

Marketing Intern, Revenue Management and Customer Acquisition, Turkcell, June 2009 – July 2009

  • Created product positioning maps for PDA phones and segmentation analysis based on voice/data plan usage and PDA ownership

  • Developed a dynamic forecasting tool for PDA phones offered in bundles with voice and data plans



Empirical Models in Marketing Oded Netzer

Mathematical Models in Marketing Rajeev Kohli

Analytical Models in Marketing Kinshuk Jerath

Bayesian Modeling and Computation Asim Ansari

Consumer Behavior I Michel Pham, Bernd Schmidt

Consumer Behavior II Michel Pham, Eric Johnson

Marketing Decisions and Methods Donald R. Lehmann

Marketing Research Donald R. Lehmann


Economic Theory I-II Geoffrey Heal

Economic Theory III-IV Paolo Siconolfi

Industrial Organization II John Asker, Tobias Salz

Industrial Organization III Andrey Simonov

Intro. to Econometrics and Statistical Inference Fanyin Zheng

Financial Econometrics – Time Series Robert J. Hodrick

Financial Econometrics – Panel Data Wei Jiang

Statistics and Machine Learning

Foundations of Graphical Models David Blei

Applied Causality David Blei

Representation Learning: Probabilistic Perspective David Blei

Applied Multivariate Statistics Kamel Jedidi


Social Network Analysis Gregory M. Eirich

Computing For Business Research Kriste Krstovski


Oded Netzer (Advisor)

Arthur J. Samberg Professor of Business, Columbia Business School

(212) 854-9024

Olivier Toubia (Committee member)

Glaubinger Professor of Business, Columbia Business School

(212) 854-8243

Kriste Krstovski (Committee member)

Adjunct Assistant Professor, Columbia Business School

Associate Research Scientist, Columbia Data Science Institute