EDUCATION

Columbia Business School, New York, NY USA

Ph.D. in Marketing, 2023

M.Phil. in Marketing, 2021

 

Bilkent University, Ankara, TURKEY

M.S. in Industrial Engineering, 2012

B.S. in Industrial Engineering, 2010

PROFESSIONAL EXPERIENCE


Assistant Professor of Marketing, Kenan-Flagler Business School, University of North Carolina at Chapel Hill, July 2023 – present


Product Marketing Manager, Consumer Electronics and SDA, Vestel, Turkey, October 2012 - March 2017

RESEARCH

RESEARCH INTERESTS

Substantive: Creativity, Ideation, Innovation, Consumer Wellbeing, Recommender Systems, Food Marketing

Methodological: Empirical Models, Optimization, Machine Learning, Text Mining, Representation Learning, Unstructured Data


PUBLICATIONS

Sozuer, S, Carpenter, GS, Kopalle, PK, McAlister, LM, & Lehmann, DR (2020). The Past, Present, and Future of Marketing Strategy. Marketing Letters (31): 163–174. [Paper]


WORKING PAPERS

A Recipe for Creative Recipes: An Ingredient Embedding Approach, with Oded Netzer and Kriste Krstovski (Job Market Paper) [Paper]

  • Shankar-Spiegel Dissertation Proposal Award, Marketing EDGE, 2020
  • ISMS Early Stage Research Grant, INFORMS Society for Marketing Science, 2020

The Newsvendor Problem with Multiple Inputs Under a Carbon Emission Constraint, with Ulku Gurler and Emre Berk


RESEARCH IN PROGRESS

Embedding-based Diet Specific Food Recommendation, with Oded Netzer and J. Jeffrey Inman

 

Asymmetries in Cultural Diffusion, with Olivier Toubia

HONORS AND AWARDS

CONFERENCE PRESENTATION

TEACHING

TEACHING EXPERIENCE

Teaching Assistant, Columbia Business School

            Oded Netzer, Fall 2021

Olivier Toubia, Fall 2019

Olivier Toubia , Spring 2020, Summer 2021, Summer 2022

Melanie Brucks, Spring 2021

            Kinshuk Jerath, Spring 2021, Fall 2021

Asim Ansari, Spring 2021

 Malia Mason, Summer 2020, Fall 2020

                                                            

Teaching Assistant, Emeritus - CBS Executive Education Online Program

Kinshuk Jerath, Fall 2021

 

Junior Instructor, Columbia University, School of Professional Studies

Michelle Greenwald, Summer 2018

 

Teaching Assistant, Bilkent University

Aysegul Toptal, Fall 2010, Fall 2011

Alper Sen, Spring 2011, Spring 2012


TEACHING DEVELOPMENT

Event designer and moderator (as Lead Teaching Fellow), Columbia Business School

 

Event speaker, Columbia Center for Teaching and Learning

 

Teaching Development Program participant, Columbia Center for Teaching and Learning

(edX Verified Certificate: 97c1fd1331bd4a069cfdb7759ad9d2bc) 

DOCTORAL COURSEWORK

Marketing

Empirical Models in Marketing                                                 Oded Netzer

Mathematical Models in Marketing                                         Rajeev Kohli

Analytical Models in Marketing                                                 Kinshuk Jerath

Bayesian Modeling and Computation                                      Asim Ansari

Consumer Behavior I                                                                Michel Pham, Bernd Schmidt 

Consumer Behavior II                                                               Michel Pham, Eric Johnson

Marketing Decisions and Methods                                           Donald R. Lehmann

Marketing Research                                                                  Donald R. Lehmann

 

Economics

Economic Theory I-II                                                                Geoffrey Heal 

Economic Theory III-IV                                                            Paolo Siconolfi 

Industrial Organization II                                                          John Asker, Tobias Salz 

Industrial Organization III                                                        Andrey Simonov 

Intro. to Econometrics and Statistical Inference                     Fanyin Zheng 

Financial Econometrics – Time Series                                       Robert J. Hodrick

Financial Econometrics – Panel Data                                        Wei Jiang 

 

Statistics and Machine Learning

Foundations of Graphical Models                                             David Blei

Applied Causality                                                                     David Blei

Representation Learning: Probabilistic Perspective              David Blei

Applied Multivariate Statistics                                                   Kamel Jedidi

 

Other

Social Network Analysis                                                           Gregory M. Eirich

Computing For Business Research                                           Kriste Krstovski