Sibel Sozuer

I am a Ph.D. candidate in Marketing at Columbia Business School.

I have started my career track in Industrial Engineering. I have worked as a product marketing manager for 5 years at a home appliances company, where I have generated value for consumers through creating, communicating, and delivering products that they need. My experience as a marketing professional has sparked my interest in developing a deeper understanding of the marketing field and pursuing research to enhance innovation and consumer well-being.

My research focuses on leveraging text mining, machine learning, optimization, and econometric methodologies for business applications, specifically for applications related to innovation, food, and well-being. I am interested in research questions related to creativity-based new product development, crowdsourcing in innovation, sustainability, and consumer health. I have received Shankar-Spiegel Dissertation Proposal Award and ISMS Early Stage Research Grant for my dissertation work. My job market paper is available at this link.